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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.

广州云海星际大酒店交通指南

地处黄石西路与大岗街的交汇处,周边有海军兵种指挥学院、石井公园、金碧新城、石井广场等,地理位置优越,闹中带静,出行便利。 【前往酒店】:
- 距离广州白云国际机场24公里,乘坐出租车约25
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所属商业区:金沙洲/罗冲围
酒店区域:白云
酒店地址:中国 · 广东省 · 广州 · 白云 · 白云区石井石沙路1951号 (黄石西路石槎路路口,海军兵种指挥学院旁)